Skip to main content
Financial Assistance Hub

Be alert for romance scams this Valentine’s Day

<strong>Be alert for romance scams this Valentine’s Day</strong>

14 February 2023

The Australian Banking Association (ABA) has issued an alert to highlight the importance of staying vigilant against romance scams. 

With romance and dating scams the second most prevalent type of scam in Australia in terms of total losses, the ABA’s message supports the awareness-raising campaign launched by the Australian Competition and Consumer Commission’s (ACCC) Scamwatch. 

“Vigilance is required at all times of the year as scammers grow increasingly persistent and sophisticated in their tactics”

ABA CEO, Anna Bligh

Scamwatch received almost 3700 reports of dating and romance scams last year, with more than $40 million lost – an eight per cent increase compared to the previous year.  

People aged over 65 are particularly vulnerable to this type of scam, losing $13 million with more than 600 incidents reported.  

While women are reporting the highest dollar value losses ($27m) to romance scams, men are making the higher number of reports (2012 reports), Scamwatch found.  

ABA Chief Executive Officer Anna Bligh said it is important to remain vigilant against scammers in all aspects of digital life, given many romance scammers operate online.  

“Vigilance is required at all times of the year as scammers grow increasingly persistent and sophisticated in their tactics,” Ms Bligh said.  

“However, around Valentine’s Day particular attention is needed for would-be romance scammers who are predominantly reaching out via mobile apps, social networking and increasingly via text message.  

“Always pause to question the authenticity of these messages.”  

Romance scammers tend to have fake online profiles, communicate frequently, will typically avoid video chats and will work hard to gain their victim’s trust, often with gifts and emotional anecdotes and stories, the ACCC reports.    

“Always pause to question the authenticity of these messages.”  

ABA CEO, Anna Bligh

How to spot a romance scammer:  

  • Search profiles online and see if anecdotes appear from romance scam survivors.  
  • Check photos provided by doing a reverse image search on Google to see if the photo has been attached to other profiles.  
  • Compare profiles on the dating website with social media pages to identify inconsistencies. 
  • Analyse photos of documents provided for evidence of forgery e.g., travel bookings, airline tickets or visas.    

Source: ACCC  

More information:  

  • Report scams via on the Scamwatch report form.   
  • Get advice on helping a friend or family member who is a victim to a scam here


Australian banks are working to protect you against scams

Latest news

1 / 3
Transcript
Press Conference with Alliance Business Leaders
13 May 2026

E&OE Bran Black, BCA: I’m here with colleagues from industry associations that represent the length and breadth of Australia’s economy, and we’re here today to talk about a couple of key features of the Budget. What I wanted to do is just take a step back first and just talk about how we came together…. Read more »

Read more
Media Releases
JOINT STATEMENT: Budget takes a positive first step on productivity
12 May 2026

The Alliance of Industry Associations described measures in the Federal Budget as positive first steps on productivity reform, while calling for further action to deliver sustained cost of living relief for households and businesses. The Alliance, representing around 30 industry groups from a broad cross-section of Australia’s economy, has previously called for a significant package… Read more »

Read more
Media Releases
ABA welcomes Budget productivity focus
12 May 2026

The ABA says the 2026 Federal Budget lays the groundwork for reforms that enhance productivity across the financial services sector and the broader economy.   Projected improvements to the overall Budget position through lower deficits and a more sustainable fiscal trajectory are also welcome. Ongoing fiscal discipline, including spending restraint, will be key to placing… Read more »

Read more